More and more authors are relying on blog or virtual book tours to present their books to the public, for several reasons including the high cost of traveling for personal, physical book tours.
I've taken part in several blog or virtual book tours, including a couple for my own books. I've followed other people's tours and been a part of blog tour groups. Some tours were more successful than others. Some stops attracted readers more than others. So what made some tours or some stops better?
1. The tour is well organized. Not only does the organizer prepare the compete tour well, with a mixture of hosts, providing the needed information such as book cover images, photo of author, and book information; but each host prepares the stop at his/her blog well with interesting, unique posts.
The organizer has reminded hosts of their day for a stop at least three times before the scheduled stop, including the day before.
2. Each stop on the tour is not a repeat of other stops. People find the blog stops interesting enough to want to follow the tour, or at least more than one visit at one stop.
3. All hosts post on their blogs on the correct day and all day. They schedule the post to appear very early the morning of the day scheduled.
4. Authors visit and leave comments, answer questions, and make observations at each stop several times during the day.
5. The host visits and leaves comments and observations several times during the day.
6. Both organizer and hosts promote the tour and its stops. Each host promotes the stop at his/her blog at least the day before and several times during the day of the stop. Then he/she promotes the stop after his/hers.
The organizer starts promotion for the complete tour at least a week before it starts and promotes each stop each day of the schedule. Promote, promote, promote.
7. The organizer, author, and/or hosts offer something to visitors who leave comments. It may be a PDF of a short story by the author or puzzle or even a copy of the book. Imagination is vital.
Email addresses are not required to be posted for someone to be considered for whatever is gifted or awarded. (note: this is a privacy subject. Ways of contacting can be found that do not require a person to post anything publicly.)
8. The host makes leaving a comment easy for the visitor. Moderation is eliminated at least during the tour stop. Some people can't "see" the symbols, letters, etc. required for a person to copy in order to leave a comment.
9. The author thanks the hosts (and the organizer if the author doesn't do the job).
10. The tour is fun.
I'm sure there are other components that would make a blog tour a good one, but those are the ones that have been most prominent in blog tours I've followed.
Please feel free to share what you discovered that makes a successful book blog tour, or what ruins one.