Debra Eckerling is my guest from VBT - Writers on the Move. She was kind enough to write a post about blogging to use today.
Debra is a professional writer with expertise in feature articles corporate communications, and writers' workshops. Debra is the founder and leader of Write On!, a live - and online -writers support group, which focuses on goal-setting, productivity, and networking. Write On! Online has author Questions and Answers twice a week, expert columns, and writing contests, as well as a monthly drawing for posting goals. There’s also a Facebook Page for networking, and sharing news, links, and information.
For more information, go to www.writeononline.com or www.writeoncorporate.com, or e-mail email@example.com.
Ready, Set, Blog
By Debra Eckerling
The hardest part of blogging is getting started! Many see blogging as time-consuming, and spend more time procrastinating than they would have spent blogging. If you are prepared – if you have a vision, a mission, and do your homework beforehand. – blogging will be a cinch.
1. Name your blog. Is it a personal blog? A blog to promote your writing? Your business? Brainstorm at least 10 names, preferably 15 to 20. Pick a name that you will be happy with as well as a tag-line/mission statement! Choose your favorite headshot—it’s very important for readers to see your face—and a logo and/or book cover if you have one. (Don’t have a logo? Find some clip art to use until you can have a more professional version designed for you.) You want text and graphics that people will identify with you. “Branding” is key.
2. Determine content. What are you going to blog about? What types of articles? Are you going to write essays and interviews? Or use your blog for news and showcasing your products and services? There are no wrong answers. Just get a sense of what you want your blog/website to be.
3. Decide on a production schedule. How long will your blog posts be? Posts that are 300 to 500 words are certainly acceptable, and anything over 1,000 words should be broken up with bullets and bold text. How often will you blog? Start with once or twice a week. A big part of the blogging-overwhelm is that people think they should blog every day. Ideally, yes. Or mostly. But eventually. Daily blogging is something you can build up to if you’d like, but consistent blogging – a new post every Tuesday and Thursday – is even more important.
Remember, you can always add content to your site, change the layout, upgrade to a custom theme, add new pages, get a customized url. These are enhancements. The most important part of starting a blog is to actually start.
Thank you, Debra. One point you make is to be consistent with blogging, which is my problem. I try to post at least once a week, but I don't often post the same day of the week. I will try to be more consistent.
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