Wednesday, April 1, 2009

Introducing Penny Sanvevieri

I've just "met" Penny Sanvevieri, and what I've read about her makes her a person I would like to know better. A talented woman, she's the CEO of a company and a best selling author. With her knowledge and ability, I wish I could hire her myself.

Now with information directly from Penny's biography, I give you Penny Sanvevieri.

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™.

Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny, as President and CEO of Author Marketing Experts, Inc., has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques. She recently signed a three-book deal with a mainstream publisher: Morgan James Publishing, to re-release From Book to Bestseller (January 2006) and Get Published Today (January 2006) as well as publish her latest book, Red Hot Internet Publicity (June 2007).

Penny’s innovative marketing strategies have been featured in Marketing Sherpa, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 7,000.

Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”

Penny's Web Site

To purchase Red Hot Internet Publicity click title.

More about Penny and her book later this week.



kathy stemke said...

Thank you Vivian for a thorough summary of Penny Sansevieri's many accomplishments.

Penny, thank you for sharing your marketing ideas with others to help them succeed in a difficult industry.

PS I love your picture!!

Lea Schizas - Author/Editor said...

I agree with you, Vivian, Penny is a reamarkable woman and my hat goes off to her.

Her Red Hot Internet Publicity workshops during the conference have always been a BIG hit and we're looking forward having Penny with us once again.

I had forgotten about her book, The Cliffhanger, and it's interesting to read about it holding #1 spot for three months.

I receive her newsletter and always look forward to it.

Great interview.

Carolyn Howard-Johnson said...

Everyone who writes should know Penny (and her newsletter!). And that goes for our blogging Viv, too!
Carolyn Howardj-Johnson
Blogging at Writer's Digest 101 Best Website pick,

Phyllis Zimbler Miller said...

RED HOT INTERNET PUBLICITY was one of the first books I bought when I delved into learning internet marketing, and it is an invaluable resource.

I also read every issue of Penny's newsletter, and I enjoy her tweets as @BookGal on Twitter.

Phyllis Zimbler Miller

Vivian Zabel said...

Hmmm ... I'm behind the times. I need to start reading Penny's newsletter, too, and find her book.

Thanks for being with us today, Penny. Later this week, I'll post more about your book and newsletter.

Donna M. McDine said...

Absolutely wonderful post...filled with essential info to move forward in your writing career.

Best wishes,

Karen and Robyn - Writing for Children said...

Thanks, Vivian, for the great information. I try to listen to all the teleclasses she gives or promotes, and I get her newsletter also.

What a woman!


Morgan Mandel said...

I am so jealous. Neither of my books hit #1 at Amazon. Penny sounds very talented.

Morgan Mandel

Vivian Zabel said...

None of my books have ever hit #1 at Amazon, either. I just keep hoping they won't be the lowest on the list.

Dorothy Massey said...

I enjoyed reading about Penny and her book. The book sounds fabulous and I hope I'll get to feature it on my own blog later through the virtual book tour. Dorothy Massey