Thursday, April 2, 2009

Red Hot Internet Publicity by Penny Sansevieri

All right, I'll admit I haven't read Penny Sansevieri's book Red Hot Internet Publicity, but I am receiving and reading her newsletter. I know I need this book if it contains one tenth of what the following publicity about the book says it does. In fact everyone who wants and needs to publicize a book needs this guide.

Red Hot Internet Publicity:
An Insider’s Guide to Promoting Your Book on the Internet
Some of the topics covered in the new edition:
• Understanding Web 2.0
• How to Create a Website that Sells Books
• “Touring” Yourself Online
• Blogging (How to)
• Pitching Bloggers
• Social Networking Simplified
• Going Viral with Video
• Powerful Podcasting
• Understanding Micro Blogging
• The New Virtual Reality: Second Life
• The Future: Web 4.0

Written for authors or even those looking to promote a product or service online, the brand new updated edition of Red Hot Internet Publicity: An Insider’s Guide to Promoting Your Book on the Internet unlocks the door to the online ‘Marketing and Publicity Kingdom.’ Written by an expert on Internet marketing and a frequent presenter on the subject, this definitive guide is packed with thousands of ideas and Internet marketing advice that will be useful for authors writing in any genre. This book will help readers maximize their marketing efforts and participate in one of the hottest new trends in book promotion: Internet publicity and marketing.

Originally published in 2007 through Morgan James Press with limited distribution, the new edition will have almost 200 pages of new material.

About this Book:
“Traditional media is dead.” Editor and Publisher Magazine, April 2006 A recent article in Publishers Weekly cited that “the only type of marketing that works for books is marketing on the Net” The Internet has changed the dynamic of how we pitch and promote ourselves and our books. This book will teach the secrets to red hot Internet publicity and pitching yourself on the Web for exceptional results. This book has information on everything from creating the perfect website, demystifying key words, creating a great blog, and understanding the social networking environment. Readers also will learn how to turn Web site visitors into customers and how to maximize Internet promotional efforts through blogs, Internet articles, chat groups, and ezines. This book also includes:
• The secret to getting thousands of hits on your Web site and then converting them
into sales
• Top Internet promotion techniques that won’t cost you a dime.
• The Virtual Author Tour™, how you can “tour” yourself on the net
• How to get print media from your Internet campaign
• Learn how to expand your platform and sell more books
• How to create a campaign that will last for months, not days
• How to create a Web site that sells your book
• Podcasting and blogging demystified

BONUS: We’ll even include some hints on how to really make money with ebooks!

Advance Praise/Endorsements:

Lawrence J. Kirshbaum, Literary Agent and former head of the Time Warner Book Group

Marci Schimoff, bestselling author Happy for No Reason and contributor to The Secret

Jerry D. Simmons, former Vice-President, Time Warner Book Group and creator of the leading Social Networking site for authors

Aliza Sherman, author, journalist, and Second Life and blogging expert

Reviews for Prior Edition:

Grady Harp, Amazon Top 10 Reviewer: Sansevieri's book Red Hot Internet Publicity contains more useful Web resources, addresses of the best blog sites and Web design and tool sites, and pieces of sound advice in this brief 200 pages than any on the market today. She is the epitome of a user-friendly teacher and expert and her writing contains not only valuable information and insights but wit to boot! For all authors in search of the keys to the value of Internet promotion, this excellent book will be an exceptional value.

Midwest Book Review: No author or should fail to give a careful reading of Red Hot Internet Publicity, this outstanding and thoroughly 'user friendly’ internet book marketing reference is also an ideal and highly recommended instruction manual for aspiring freelance publicists entering the competitive and specialized field of marketing books.

Penny also holds classes on Internet publicity on The Muse Online Writers Conference (which is free each October).

Now, any of you 4RV authors and illustrators reading this entry, don't you think we all need a copy of Red Hot Internet Publicity?

So does everyone else.

To purchase Red Hot Internet Publicity click title.

Penny's Web Site



Joyce Anthony said...

I not only get Penny's newsletter, but have had the pleasure of attending a couple of her workshops. Peny, you are awesome!

Vivian Zabel said...

I purchased the downloaded version of her book tonight. I've started reading it, and I've already found some help.

Carolyn Howard-Johnson said...

It bears repeating, for great tips, twitter with Penny. She gives away lots of how-to information!

I love twitter, too!

Carolyn Howard-Johnson
Tweeting at

Penny said...

Hey there, thank you all so much! I'm glad you enjoy the book and the classes!

Lea Schizas - Author/Editor said...

The feedback from attendees has always been positive and with enthusiasm, asking if Penny will be back next year. So far we've been lucky to have her as Presenter the first three years and she's back again this year in October:

Vivian Zabel said...

A click on the The Muse Online Writers Conference in the blog entry takes one to the conference site, too.

Now I need time to finish the book, like what I've read so far. Thanks, Penny, for providing help for those who need it.

Nancy Famolari said...

Penny's book is very helpful. I highly recommend it for all of us struggling to get people to purchase our books!

Great job, Vivian!

Liana said...

Penny, your book seems to be the answer to my struggle for promotion! I'll get it.

Helen Ginger said...

Thanks. I'm going to look for the book. I'll zip over to her site.


Frequent Reader said...
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Valonia said...

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